What Makes DNA Unique?

The DNA study delivers updated, reliable data for web and app platforms every month, providing a robust foundation for your digital media planning. Key benefits at a glance:

• Cookieless Tracking: The DNA replaces traditional 3rd-party cookies with alternative identifiers and modern technologies like the Prebid standard, ensuring data security and future compatibility.
• Reliable Reach Metrics: With precise net reach (Ad-Reach) and demographic data, you gain a clear understanding of your audience.
• Campaign Optimization: Innovative data collection enables more targeted campaigns and maximizes the efficiency of your advertising investments.

How Can You Benefit from This Data?

The DNA study elevates the quality of digital campaigns to a new level. As a marketing or media professional, you can leverage this robust data to:

• Precisely target your audience,
• Effectively serve your ads, and
• Optimize your digital strategies using data-driven insights.

Through integration with the TOP 3.0 analysis and planning tool, DNA data can be seamlessly analyzed and applied to your media planning processes.

Why Transition Now?

Cookies are a thing of the past – and that’s a good thing. The cookieless future demands new approaches to identifying target audiences and managing campaigns effectively. DNA addresses this shift, ensuring that you maintain control of your media planning in a rapidly changing landscape.

Our Expertise for Your Campaign Success

As seasoned consultants, we are here to help you unlock the full potential of DNA data for your campaigns. We provide tailored analyses and demonstrate how to make the most of this innovative resource. Whether you need audience insights, campaign evaluations, or strategic planning, we are ready to support you every step of the way.

Let’s Connect!

Take advantage of this new standard in digital reach measurement to make your advertising campaigns even more successful. Contact us for an initial consultation or to learn more about the DNA study and its practical applications.

GE, AI optimiert